Recently purchased 2024 Gear-Up from Ural of NE. This is my 4th Ural purchased from them; a Retro, 2 cT’s, and now Gear-Up. This is by far the best one yet. Always been easy to deal with Dimitry and staff.

Jeffrey Frank

I highly recommend buying parts from AlphaCars / Ural NE. Griffin, , the motorcycle parts specialist, was extremely helpful in answering questions about parts and accessories. Because of him highly recommend ordering from Ural NE (aka AlphaCars).

Corry

Purchased a 2011 MB GLK350. It was a good experience from beginning to end and everyone we dealt with was knowledgeable, followed up and helpful. The car was better than expected and spotless detailed. Delivery to Georgia was easy and the communication was always timely and informative. I'd buy anther car from AlphaCars & Motorcycles without hesitation.

Patrick Dalbey

My dealings with Alpha Cars go back to 2012 when I bought a Ural Retro with a sidecar. It was terrific. My wife would sit in the somewhat luxurious sidecar wrapped in an electric blanket while we toured every road that we could find. We eventually focused more on our luxury cars and Dmitry and his staff were there to help. In December 2023, I bought my dream car from ... Alpha Cars; a Guards Red Porsche Boxster 981 – the last of the great 6-cylinder mid-engine sports cars. I only let Dmitry, and his staff perform the service and maintenance on my vehicle. Their service professionals are top notch, always. Last week, it was time to upgrade my wife’s SUV. Dmitry had just the vehicle to fit the bill; a gorgeous, fully loaded Porsche Macan. I decided to give it to my wife as an early Christmas gift. I did all the transaction paperwork while my wife was away visiting family. When the day came to pick her up at the airport, I was prepared. I bought a Santa suit. I drove to the airport wearing it. I saw her waiting for me at the arrivals area. She didn’t give me much of a look as I drove up, although she later said that she spied the car and thought, “Wow, nice car!” I stopped the Macan just past her and got out of the car. I walked past her and then approached her from behind. We spoke for FIVE OR SIX MINUTES AND SHE HAD NO CLUE THAT IT WAS ME including after me telling her that the car was hers and Merry Christmas! I said, “Let’s look inside.” I opened the hatch and there were her items that had previously been in her other car. Instead of recognizing the items as hers, she reasoned that this is not someone giving me a new car, this is someone else’s car. She said, “I’m just waiting for my husband. He’ll be here any minute.” She was thinking that she was about to be abducted, but content that I would be there any second because I had called and told her I was a minute away. She had no clue it was me until I took off the glasses and pulled down the Santa beard. She squealed in delight. Now, after a few days of ownership and somewhat to my surprise, she is already talking like me as a Porsche enthusiast, thinking about what accessories she should buy and choosing to not store anything in the Macan, but rather in our guest room instead. She LOVES her Porsche! Thanks to Dmitry and Alpha Cars for making this special!

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Don Desrosiers

EDITING MY REVIEW: Changing rating to 4 stars. Alpha cars reached out to me and provided some additional context, as well as information. The below still stands, I'm still not the happiest about the circumstances, but there's nothing I can do about it at this point. Edit is listed at the bottom of this review. I bought a Mercedes from Alpha Cars a few years ago. Alpha ... Cars misrepresented the vehicle I purchased as having all OEM paint and not having any paint work done. I noticed a bit of overspray on the rear diffuser, on the edge of one tail light, and a bit on the side of the bumper. The salesman, Rudolfo, was awesome, incredibly patient, and an all-around great guy. I have no gripes with the transaction process at least. To be fair, it's a decently done paintjob, matches in the sunlight, and seems fairly evenly applied except for one area towards the bottom. I am disappointed that the car was advertised as not having been repainted and having OEM paint on all panels, because that just isn't true. I'm unsure if Alpha Cars knew about this when listing the vehicle. Though, I would've expected that with the number of vehicles that they sell, at a premium, they would've been aware of this. EDIT: Alpha Cars did not test the bumper paint, that's not in their standard list of places to test paint thickness. They did however, advertise that the car "wears all original paint" which implies that it hasn't had any paintwork. Dmitri from Alpha Cars reached out to me, which I appreciated, and provided me with an inspection report, amongst a few other things. The report missed a few issues with the car, namely the seat massage/bolster motor being inoperable due to a failed compressor motor. There was also some minor scrapes to the underbody that were not accounted for, as the underbody of the car was given a score higher than it should've gotten with a minor amount of underbody scratching. All in all, I can't expect a vehicle dealer to catch everything, I appreciate that AlphaCars at least tries, unlike so many other car dealers out there. They do deserve recognition in that aspect.

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Mike Smith

Welcome to AlphaCars & Motorcycles in Boxborough MA

North Hampton, NH

North Hampton
Inventory

Welcome to AlphaCars & Motorcycles in Boxborough MA

Incoming Select Premium Vehicles

We specialize in high-end European vehicles and motorcycles to suit every lifestyle here on the Northeast and across the country. We research each vehicle individually. A combination of Carfax reports, service records, and personal histories are evaluated prior to purchasing of any vehicle for our inventory. We pride ourselves in having the best vehicle selection kept in the protection of a boutique style showroom. When you're ready to buy, our finance team is there to find you the best financing solution to fit your needs. We make the whole process quick, easy and pressure free, so you can drive away with confidence.

AlphaCars goes well beyond your average certified pre-owned program offered by the manufacturer dealership. The level of attention every vehicle receives equates to hours of thorough service and hours of professional quality detailing. Through thorough research we can deliver outstanding value on each of our hand selected vehicles. The vehicles you see to the left are all incoming to our stores.

A Unique Dealership Experience in New England

If you’re looking for something unique in your everyday drive, AlphaCars & Ural of New England is worth a visit. We are proud to be the premier destination for pre-owned luxury and high performance cars and new and pre-owned Ural Sidecar Motorcycles in the U.S. In fact, we sell the most Ural Motorcycles than anywhere else in the nation. Here you will find an extensive selection of high-end European and Japanese cars and motorcycles, along with rare imports from all over the globe. We carry a variety of used classic and recent-model year vehicles and motorcycles from the finest manufacturers, including BMW, Mercedes-Benz, Porsche, Volvo, Acura, Lexus, Infiniti, Subaru, MINI, Volkswagen and more. Need OEM quality automotive service or financing? We can help!

Explore all that AlphaCars & Ural of New England has to offer today. We are conveniently located in Boxborough, MA, Acton, MA and North Hampton, NH, and receive customers from all over the world. Browse our complete inventory online or stop by and see it in person. We look forward to speaking with you!

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Ural Motorcycles

Royal Enfield Motorcycles

AlphaCars Service Center

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We Will Buy...

Incoming Select Premium Vehicles

A Unique Dealership Experience in New England

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